Children of the Stars
Baby Gentle Lotion Packaging Redesign
Children of the Stars (COTS) - A skincare line that carries the safest, gentlest and non-irritating products.
Target customer - Family with baby, children. Pregnant mothers, adults with eczema and sensitivities.
Price range - HKD $300 - 700, $330 for Baby Gentle Lotion
Redesign goal - Strengthen the baby product impression and attract more potential customers.
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Old Packaging
Looks mature and sophisticated. More likely design to target ladies age 20-40.
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New Packaging
Using lively colors and round elements to create a more approchable look. Customers can get it is a baby oriented product at first glance.
